Start with rough notes, references, or an existing asset. Develop the imagery, layouts, and direction.
Editorial and campaign illustration is idea work before it is style work. Describe the article or the concept and get back several visual arguments to choose between, drawn in one deliberate style. The next piece in the series inherits that style, so part twelve still reads like part one.
Create illustrations
A listing sells on a set, not a single shot: the clean main image, the lifestyle scene, the detail crop, the picture that shows scale. Give it the product photos you have and the whole set comes back, packaging and proportions true to what you supplied. Re-dressing the range for a new season is a request, not another photoshoot.
Create product visuals
A poster is one dominant image under a hierarchy of words, and the two are built separately: the image is generated, the type is set as real text over it. A changed date, venue or price is an edit rather than a regeneration, so the artwork survives every correction. The same layout then exports as the print file, the social crop and the listing frame.
Design a poster
The direction gets decided on the board, so the board should argue one idea rather than collect twenty. Drop in the images, links and half-written notes you have, and get back a board with a stated palette, type feeling and mood that everything downstream can follow. If the team is going to disagree, they get to do it here, where changing course costs nothing.
Build a moodboard
Boarding is a craft with rules: shot sizes, angles, eyelines and screen direction all have to agree before a sequence reads. Hand over the script and the beats come back as a panel-by-panel sequence that keeps those rules, with the same characters and places in every frame. The panels you approve then seed the finished scenes, so nothing boarded is thrown away.
Build a storyboard
A deck fails in the argument long before it fails in the design. The order of work here is deliberate: the narrative is settled first, then each slide is built to carry one point, with imagery made to fit the slide rather than found for it. When the argument changes, the deck follows in the same conversation.
Build a presentation
The reader gives it seconds, so the document's one job is to make the right thing impossible to miss. Paste in what you have and the hierarchy gets settled: what leads, what supports, what can go. Tailoring it for the next role means re-weighting that order, not fighting a template.
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