Launch your product like a big brand

Start from the product you already have and get the packshots and launch film.

A bar of soap balanced on a halved orange, topped with a pine cone
A pair of canvas high-top sneakers, one suspended mid-air
Three cold-pressed juice bottles stacked with an orange, a grapefruit half and a strawberry
A serum dropper bottle and a rose water spray bottle
A cream stoneware mug beside an almond biscuit
A steel wristwatch with a midnight-blue dial on a tan leather strap
An open pastel supplement jar of capsules with its lid propped beside it
A tan leather crossbody bag hanging from its strap
A pebble-shaped wireless earbud charging case
A handmade terracotta stoneware mug with a speckled rim
  • Shopify
  • London Design Festival
  • SHEIN
  • Festival de Cannes
  • CIDER
  • Google
  • TikTok Shop
  • A24
  • Etsy
  • HBO
  • Amazon
  • Netflix

Ship the whole launch

Autonomy

Produce the launch film, teaser, and social cutdowns from the notes and screenshots you already have.

Clarity

You know the product too well to see where a new customer gets lost. The demo gets scripted from the viewer's seat: what they need to see first, and what can wait.

Control

The project stays open after launch. When the product changes, say what changed, and only the shots it affects are remade.

Turn one product into a complete launch set

Morning sun rakes a marble table of iced drinks, a green glass bottle and a book, throwing long hard shadows

Launch video opening

The film at the top of the site on launch day. It opens on the world the product belongs to before the brand appears, which is the move that makes a small company read like a big one. Describe the positioning, and the story, the scenes, the voice and the music are planned and produced as one piece, then cut to the length each channel needs.

A twelve-frame grid of fashion still lifes — shoes, knitwear, a bag — each shot on its own deep-teal ground

Marketplace-ready product image set

Hero, detail, feature and lifestyle shots produced as one family from the photos you already have. Each image is composed for the slot it will fill: the listing, the site header, the press kit. Packaging and proportions stay true to the product you actually ship.

Four variants of one exhibition poster pasted side by side on a street hoarding under a bright sky

Ad directions for paid testing

Before the ad budget goes anywhere, find out which pitch the market answers. A handful of genuinely different directions from the same product, each changing one thing, so the results tell you which story to spend behind. The losing directions cost credits, not media spend.

Frequently asked questions

Do I need footage of my product to start?
No. A product page, screenshots, and a rough brief are enough to plan and produce a first version. Real photography helps when the product has to be recognisable in detail, and you can attach it as a reference at any point.
Can I use what I make in paid ads?
Yes, that is what the launch films, cutdowns, and product images are for. Read the terms for what your plan covers, and review anything showing a real person, a logo, or a licensed product before it runs.
What does a launch video cost?
It depends on the models and the length you choose, so there is no single number. Every generate button shows its credit cost before you run it, and the free daily credits are enough to try the flow end to end.
How long before I have something usable?
A first cut of a short launch film is a session's work rather than a week's. Most of that time goes into settling the brief and choosing between takes, not into waiting for generations.
Can I revise it when the product changes?
Yes. The brief, the scenes, and the cut stay editable, so a changed screen or a new feature means regenerating the shots it affects instead of starting the project again.
Do I need to be on camera?
No. The founder story can be carried by scenes and voiceover rather than a talking head. If you do want a presenter, reuse one approved reference across the campaign and check each appearance for recognisability.